Photography by Hannah Baik.

Photography by Hannah Baik.

20180908-untitled (54 of 106).jpg

On a recent trip to MoMacha, road work at Houston and Bowery forced me to take a left turn. At first I was slightly annoyed by the detour, but thank goodness for it because I stumbled upon The Detox Market on its third day open! The Detox Market is a natural beauty staple in LA and Toronto and has just made its New York debut on the corner of Houston and Elizabeth St.! It’s fully stocked with all the best natural beauty brands, including some I had never heard of - in fact, I’ve never seen this much inventory in one place! May Lindstrom, Kypris Beauty, Kosas, Josh Rosebrook, Indie Lee, Ilia, Tata Harper, Kjaer Weis, Gressa, Pai Skincare, Agent Nateur...and the list goes on and on. And inner beauty products as well - Moon Juice, Sun Potion, Beauty Chef, etc. If you’re in New York this weekend, head there this Saturday, 9/15 for the grand opening! There will be gifts with purchase and prizes to be won!

Spend the day trying on lipsticks and testing bath salts in their gorgeous sink! Happy shopping!

20180908-untitled (34 of 106).jpg



Stuck in the city during a heatwave? I feel ya. The air is thick and waiting for the subway can feel like a form of torture. It’s important to drink plenty of hydrating fluids during this weather to avoid forms of mild dehydration or worse. And if you’re feeling a bit sluggish from the heat, an iced matcha during the day can be a great option to quench thirst and give you a boost of energy.

Introducing Matchaful. Hannah Habes, Matchaful founder, found herself researching ways to improve her health after a diet heavy on processed foods, lack of sleep, and demanding jobs started taking a physical toll. She discovered matcha and all its wonderful health benefits, and after drinking it for a year, she decided to make organic, sustainably grown matcha accessible to more people. Matchaful was born in 2015 and opened its first pop-up in Dumbo in December 2017. This June it came to Smorgasburg and I jumped at the chance to check it out. Artisanal drinks are adorned with flowers and served with bamboo straws. Pictured above are the Moon Berry Magic (matcha, blue majik algae, and elderberry elixir) and a Smorgasburg special, the Summer Asana (match, mint, maple, and lime).

In addition to the Dumbo cafe and weekend spot at Smorgasburg, Matchaful matcha can also be enjoyed in your own home whenever you please. Matchaful just launched a 100 gram packet of Hikari grade matcha for $65. That’s 100 servings of their highest grade, single origin matcha at $0.65 a pop. The ground tea leaves are grown on one farm under the shade provided by solar panels that help power nearby cities. Matchaful is also a member of 1% for the Planet, giving 1% of all sales to non-profits working to preserve our environment. Sounds like a win for everyone if you ask me.

Matchaful at Smorgasburg.

Matchaful at Smorgasburg.

Photography by Hannah Baik.





The Hot Cacao.

The Hot Cacao.

Step inside this modern wellness sanctuary and you'll instantly start to feel more relaxed. The market is spacious and light, complete with a cafe, shop, grab-n-go refrigerated section (they even sell the hard-to-find Coconut Cult yogurt!), infrared saunas (I'm a big fan!), cryotherapy, and IV drips. The boutique section is a wellness junkie's paradise - you'll find a curated selection of probiotics, supplements, adaptogenic powders, bath salts, natural deodorants, coconut butters, candles, teas and so much more! You'll recognize some Back to Basil favorite brands like The Beauty Chef, Moon Juice, Herbivore, Sun Potion, P.F. Candle Co, and many others! After browsing the store, head to the cafe for a Glow Matcha (Moon Juice Beauty Dust, matcha, coconut butter, collagen, pearl, raw honey, and almond & coconut milk) and The Blues smoothie bowl, made with banana, pineapple, cauliflower, coconut oil, E3Live, probiotic, almond milk, turmeric honey, toasted coconut chips, mulberries and granola. Schedule ahead for the wellness services in the back or take a chance as a walk-in. You can call (646) 850-6300 for availability and can also book online. If you want a stress-free space to work from, bring your laptop and set up shop at one of their pristine white tables complete with succulents. Sip on a Brain Coffee (Moon Juice Brain Dust, organic coffee, ghee, Brain Octane, and coconut butter) and let new ideas flow through you. 

Clean Market is located on E 54th Street between 2nd and 3rd Avenue. A friendly, accommodating staff can answer any questions and will happily show you around the space. Downtowners, take my word - it's worth the trip!

The Blues smoothie bowl.

The Blues smoothie bowl.

Photography by Colin Ziemer.


All photos C/O //  Set of 2 vases , $74

All photos C/O // Set of 2 vases, $74

I met Hilliary this January in a class we were both taking on ethical fashion at FIT. That’s when I first heard about Future & Fauna, her online retail site selling ethical pieces made by women around the world, mailed to you with responsible packaging. Hilliary spoke with passion about her project, and we all loved her concept that instead of the future being female, let’s make the present such. Future & Fauna is all about supporting women and sharing the stories of the makers behind the products. Unfortunately our mass consumer culture has, in many cases, resulted in a much reduced appreciation for the goods we buy and the way in which they are made. When we support Hilliary and the brands she carries, we are supporting a conscious shift to move away from mass-produced, often disposable goods towards more purposeful purchases that honor the art of craft and the people behind them.

Future & Fauna carries a variety of products ranging from bags and jewelry to home goods and perfumes, all made by women of course. Happy shopping!

One of Back to Basil's summer must-haves!  The Circular Bag  from Shicato, handwoven in Ecuador. // $142

One of Back to Basil's summer must-haves! The Circular Bag from Shicato, handwoven in Ecuador. // $142

The Shape Shifter Earrings  from Shicato. Made using the tagua nut, a sustainable material // $84

The Shape Shifter Earrings from Shicato. Made using the tagua nut, a sustainable material // $84

ASHLEY: I really love your mission of empowering women by supporting their crafts, and I especially like that you offer background on the women and/or organizations behind each product. Were you familiar with some or all of the brands you carry prior to starting Future & Fauna or did you discover them along the way?
HILLIARY: I have actually discovered all of the brands and makers along the way. I first had the idea for Future & Fauna while traveling in Guatemala while getting to first hand see the products being made and meet the women doing so. After that trip to Guatemala, I spent more time traveling around Latin America meeting more and more women making beautiful products. The women I have based in the US, I have mainly met by being personally connected as well. I wanted the site to be a place others could feel like they were discovering something too and not become another mass consumption store. 

I know you have a background in retail and fashion so I’m curious, would you be interested in opening a brick and mortar location down the road or do you foresee Future & Fauna as e-commerce exclusive?
It's my background in retail that made me want to start Future & Fauna only online; how we shop is constantly changing, by having our platform be e-commerce we can adapt to those changes. Hopefully, soon we'll do some Future & Fauna pop-ups and events so that our customers can see our items IRL but no permanent brick & mortar anytime soon! 

I imagine that starting your own company comes with a lot of stress, and unlike many people, you don't just get to walk away from it by leaving an office. Since you’re a certified yoga instructor I assume you practice regularly. Aside from yoga do you have any other self-care rituals you perform to stay balanced and calm? 
I have to practice regularly to de-stress and stay sane. It's not yoga everyday but I need to do some type of movement! Also just having moments where I'm able to turn-off help - sometimes It's a quick getaway with my boyfriend or an afternoon of reading by myself. 

And lastly, who are some of your female role models in today’s society?
All of the women who are featured on my site; they have also built their own business and I'm always inspired by the work they are creating! 

Head to for more product offering and to read more about Hilliary's mission!