Last month Story, located on 10th Ave and 19th St in Chelsea, opened its doors to its newest chapter, Well Being. For those unfamiliar, Story is a permanent boutique with pop-up style exhibits. Every few months the shop will introduce a new theme, and the inventory will change to feature related products. Past stories include Made in America, Chill story (everything you needed to keep cool last summer), and Love story (last February!). The exciting part is that customers never know what's coming next! The store closes for a couple weeks between chapters, so be sure to check out before planning your visit.

The Well Being chapter will be open through February 22nd. Head to Story for some inspirational cook books, chic yogawear, dusts from Moon Juice, organic skincare from Fig and Yarrow, and much much more. I was excited to see matcha kits from Matcha Bar there as well! (Check out my previous post on Matcha Bar!)

Story also hosts related events for each chapter. This is where I got to meet Amanda Chantal Bacon of Moon Juice. Click here to see the remaining February events list. Story has everything you need to practice your self care in style. Enjoy!

Photography by Hannah Baik